Martin Mølmen
Martin Mølmen is a Market Researcher at P4 in Norway.
Martin divides his time between sales and programming, keeping a tab on the listening behaviour of Norwegians, finding their likes and dislikes.
For the last 18 months he’s been one of a select few in the world having the opportunity to analyse audience-data minute-by-minute, day-by-day. The adoption of PPM has had a major impact on the Norwegian radiomarket, and continues to affect several areas of programming and sales.
He recently presented some of these experiences at the ARF’s Audience [Me]asurement 2.0 conference in New York, but this will be the first time he’s presenting results from the use of PPM-data in music programming.
Prior to joining P4, Martin spent 2.5 years at TNS Gallup as a consultant to the Norwegian media industry. He holds an MBA from University of Technology, Sydney, and a Bachelor of Marketing degree from the Norwegian School of Marketing.
