Steve Casey
Steve Casey Research
Steve Casey Research provides research consultation and analysis to stations in over 40 countries in Europe, Asia, Africa, Oceania and the North America.
Steve Casey is a 37 year veteran of radio programming and research. He is widely known as the father of callout research having pioneered that concept in 1974.
Among his programming credits are WLS, Chicago and the launch of MTV. He works with leading broadcasters around the world to help them better understand what their listeners want and improve their music programming.
Steve Casey has invented research concepts and tools that define the state of the art in radio research. Among them are Variety Control music fit analysis, Pure Core format optimization analysis, and MusicVISTA music test analysis tools.
