NAB European Conference 2008: The Changing Landscape of Audio and Video Broadcasting

SESSION 1 – PODCASTING AND RADIO - EXTENDING YOUR AUDIENCE
Time: Sunday, 10.00 – 11.00
Speaker: David Lawrence

Creating content for radio is an all consuming process: you refine your presentation, you optimize your sound, you engineer your signal and you train and inspire your staff. The final result is spectacular. Now - use that content and the power of podcasting to gain further audience by reaching listeners you'd never thought possible with one simple secret: work once, use many. This session will walk you through the hows and whys of capturing and exploiting on-air content to extend beyond your market.

SESSION 2 – PODCAST COMPRESSION TECHNIQUES
Time: Sunday, 11.20 – 12.20
Speaker: Richard Harrington

How can you get your podcasts to sound (and look) their best? Learn effective compression techniques that produce compatible files. Learn to use modern tools that shrink your files with no perceivable loss of quality. Reduce download times, save costs, and deliver high-quality shows with the techniques you'll learn in this session. Software solutions for both Mac and PC users will be demonstrated.

SESSION 3 – CREATING COMPLIANT RSS FEEDS
Time: Sunday, 12.30 – 13.30
Speaker: David Lawrence

You've created your podcast, you've positioned it on your website, you've got signups - but no one can see it! It's the arcane world of RSS. Without an RSS feed, your podcast is going nowhere (literally). We'll walk you through an actual RSS feed, and show you how to optimize your feed for maximum discoverability and marketing impact. Learn testing techniques for catching common (and not so common) errors.

SESSION 4 - BEYOND AUDIO – USING ENHANCED AUDIO AND VIDEO IN YOUR PODCAST FEED
Time: Sunday, 14.45 – 15.45
Speaker: Richard Harrington

Of course audio can be highly entertaining, but what if your audience wants something more? A Podcast feed can support audio, video, and PDF files—and you should be using all three. If you want to give your listeners something to look at, podcasting is a great medium. Learn how to harness audio and video to create an enhanced listener experience. From enhanced podcasts with graphics and weblinks to video from within the studio, you'll gain insight into new opportunities.

SESSION 5 - HOW TO PROMOTE YOUR PODCAST AND GROW YOUR AUDIENCE
Time: Sunday, 16.00 – 17.00
Speaker: David Lawrence, Richard Harrington

Podcasts - they're not just for your website. With such engaging content, you'll want to branch out and build your audience. But where do you look for ideas on how to reach a bigger audience? You can start by attending this informative session. Join two successful podcasters as they share their ideas on promoting podcasts and retaining viewers. Learn hidden outlets for podcast promotion, free ways you can reach a worldwide audience, and easy ways to make your podcast memorable, gaining audience and revenue in the process. Measurement techniques will also be discussed to help you understand how your show is performing.

THE POWER OF THE COOL IDEA
Time: Sunday Session, 15.00 – 17.00
Speaker: Gerry Tabio

Contrary to popular belief, marketers are actually moving towards radio and not away from it. Why? Because nobody has more integrated tools than the radio industry! We can put a client’s message on the air and — at the same time — engage our customers at one of our events, interact with them on our web sites, and involve them in a text–messaging campaign! To take advantage of this revenue opportunity, radio companies all over the world will need to become skilled at — even famous for — generating Cool, Custom, and Effective marketing campaigns that will engage their listeners and create results for their clients. This is a highly–interactive multimedia presentation during which participants will be taught powerful, real–world techniques they can use immediately.

LEADERSHIP FORUM – CONVERGENCE OR DIVERGENCE?
Time: Monday, 9.30 – 10.30
Moderator: Emmanuel Legrand
Panelists: Nathalie Schwarz, Channel 4; Bartosz Hojka, Agora Radio Group

Can traditional radio continue to be attractive for listeners and advertisers in an all–digital world? Is the solution more integration and convergence between print, broadcast, and online? Is online the only way to the future?

MUSIC – GETTING IT RIGHT FROM START TO FINISH
Time: Monday, 10.40 – 11.40
Speakers: Mike Shepard, Pinnacle Media Worldwide; and Ken Benson, Pinnacle Media Worldwide

How do you get the music "right"? Attendees will learn to implement a strategically sound music system from the ground up. This session will start with a strategic perceptual study utilizing clustering to determine the criteria for your station. It will continue with a Music Test based on those criteria, and it will conclude with a basic lesson in music architecture and clock design.

"RHYTHMIC AC" IS MAKING NOISE ON BOTH SIDES OF THE ATLANTIC. WHAT IS IT, AND HOW MIGHT IT WORK FOR OR AGAINST YOUR STATION?
Time: Monday, 12.00 – 13.00
Moderator: Steve Casey, Steve Casey Research
Panelists: Alan Burns, Consultant, and Francis Currie

In London, rhythmic-based Heart FM has clearly clicked with listeners: it's the number one station in this giant market. In the US, consultant Alan Burns has launched a slightly hotter version of rhythmic AC called "MOViN", which is already on the air and growing in many of the largest markets.

Heart's Brand Programme Director Francis Currie, and US/European consultant Alan Burns will share insights including the theory, challenges, and successes of this new variety of adult contemporary radio. How is it different from "hits" formats and from "typical" AC stations? Is it a strategic opportunity or threat for you? Find out in this session moderated by international programming research consultant Steve Casey, who has worked with more than 50 stations in Europe.

TRACKING MUSIC BURN, MINUTE BY MINUTE
Time: Monday, 14.45 – 15.45
Speaker: Martin Molmen, P4

With electronic measurement, new opportunities have opened for radio programming. Since April 2006, Norway has been using Portable People Meter (PPMSM) measurement with minute granularity as their national currency. P4 has now started to track the "burn" for every single song, every minute of every day. By looking at the ratio at which the audience turns off the radio or switches the channel during particular songs, this opens up a whole new area of music planning and data to aid in programming decisions.

HERE WE GO AGAIN: POP’S 10-YEAR CYCLE
Time: Monday, 16.15 – 17.15
Moderator: Steve Davis, Zapoleon Media Strategies
Panelists: Guy Zapoleon, Zapoleon Media Strategies, Tom Poleman, Clear Channel

In the beginning there was Elvis. Explore the Zapoleon Music Cycle theory and examine how music's ten year cycles reflects pop culture, influences our lives, creates and eliminates formats and impacts how our radio stations are programmed. Noted consultant and music theorist Guy Zapoleon of Zapoleon Media Strategies, VP of Programming for Clear Channel and Z100, New York programmer Tom Poleman and Zapoleon Media Strategies consultant Steve Davis explain how to make sense of the patterns of Pop music cycles and how understanding the basics of the cycles helps make for better programming. See how to maximize your station when the cycle is strong and how not to get off track when the cycle is low. This is a fascinating session you will not want to miss.

CREATING NEW, LOW-COST CONTENT FOR RATINGS AND REVENUE
Time: Tuesday, 9.30 – 10.30
Speakers: Keri Jones, Director Radio Scilly; Jason Bryant, CEO Town and Country Broadcasting UK, John Ryan, Managing Editor, BBC Radio Manchester

In 2007, commercial radio stations in Europe, especially those with state-funded or commercial-free competitors, have to find new ways to attract and retain listeners and advertising clients. In addition to fighting off well-resourced public broadcasters, many commercial radio stations are finding that their listeners are being targeted by new technologies and services that aim to draw them away from radio.

This session will offer practical examples on how to create content that your listeners want and can only get from or through your radio station. It will help you stay ahead in your market. We'll share examples of great content that clients and listeners love. We'll show you how to extend your brand by repackaging this content for additional products and services and how we've created this content at marginal additional cost.

THE IMPACT OF LATIN MUSIC WORLDWIDE
Time: Tuesday, 10.40 – 11.40
Speakers: Harold Austin, Broadcast Architecture
Panelists: Bob Perry, Consultant

Without a doubt, Latin music is exploding across the globe. This growth is evidenced whether you look at record sales, radio airplay, concert tours, or the Internet. From Shakira and Maná to Juanes, Luis Miguel, Amaral, and many other artists, this music has crossed boundaries and language barriers like never before. Statistics will be presented from research studies conducted across Latin America, the U.S., and Europe. These figures will not only provide the audience with measurable evidence as to the popularity of this music, but they will also provide insight as to where Latin music is today and where it’s heading tomorrow.

HOW DO YOU TURN YOUR LISTENERS INTO "BRAND AMBASSADORS"?
Time: Tuesday, 12.00 – 13.00
Speakers: Kevin Cassidy, Strategic Radio Solutions
Panelists: Liam Thompson, Communicorp, Steve King, Emap Radio, Sam Zniber, Lagardere Active Radio International

You might be surprised to learn how many of your radio station's core listeners are not passionate about your radio station, even though it is the station they listen to most! To build a stronger brand, radio needs to create a better brand experience, use the right messaging, and apply new technologies that help deepen connections with listeners. This panel features superstars of branding, radio programming, and new technologies from Europe and the US who will share ways on how you can advance your core listeners from 'Brand Convertibles' to 'Brand Ambassadors.'

BUILDING A FUTURE FOR SPANISH RADIO
Time: Monday, 10.40 – 11.40
Moderator: Raúl Domingo de Blas, KnowMedia
Panelists: Ramón Mateu, Director General, Uniprex; Raul Rodriguez, Director General, Cadena SER; Santiago González, Director RNE

Leading radio companies in Spain that are integrated in multimedia groups face significant challenges ahead: new FM concessions, multimedia integration and competition, technological changes in the audio-visual market, new habits of listener consumption and the overall changes in the relationship with the radio listener. This unique session will gather Spain's leading radio executives to analyze the Spanish radio business model, and its present and future challenges.

DOES RADIO HAVE A 10% PLUS MEDIA SHARE IN YOUR COUNTRY?
Time: Monday, 12.00 – 13.00
Speakers: Jim Receveur, Radio100 FM; Bob Cohen, Clear Channel; Jan Willem Brugenwirth, Radio 538; Nik Goodman, Nik Goodman Media Consultiing

With radio stations in New Zealand and Holland getting over 10% of the media spend there is huge potential for radio growth. But why are media shares are so different from country to country? Hear how the world market leaders have tackled agencies and direct sales, non traditional revenue in different ways (e.g. SMS, MSN, Internet, etc.) and have used new media to increase radio share and not decrease.

NEVER WONDER WHAT TO DO NEXT - THE ROADMAP TO OBJECTIVE PROBLEM SOLVING
Time: Monday, 14.45 – 15.45
Speakers: Paul Weyland, Paul Weyland Communication Strategies

This informative and entertaining session shows you precisely what you need in order to deal effectively with any and every problem that you encounter in your broadcast business and even in your personal life.

Armed with this simple but powerful method, you'll have the skill and the confidence to identify and solve problems quickly and concisely, take control of chaotic situations, embrace change, take better advantage of opportunities that come your way and achieve positive results from negative circumstances.

Managers will learn how to achieve goals faster, improve internal and external communication, make laser-sharp decisions, encounter fewer surprises and turn ordinary employees into creative thinkers. Salespeople will learn how to get more appointments with key decision makers, write concise proposals that clients really want to read, close bigger deals and become indispensable client resources.

EXECUTION EXCELLENCE - THE SECRET TO GETTING THE BEST STRATEGIC SALES AND MARKETING RESULTS
Time: Monday, 16.15 – 17.15
Speakers: Greg Worthington, Austereo

How does Austereo, whilst operating only 20% of Australia’s capital city stations, continue to dominate the share of radio revenue in one of the world’s most competititve radio markets?

The philosophy behind success is simple - “execution excellence.” As the battle for ratings continues, the way advertising agencies and clients use radio is changing globally. The method in which radio stations train their sales and marketing teams and structure their internal communication processes to meet these demands is critical in ensuring revenues can be maximised without compromising programming brand values.

Greg Worthington will show examples of how stations have been able to procure higher NTR and NSR across multiple platforms through a “world’s best practice” philosophy, and how creative cutting edge S&P can enhance station and network programming goals.

DEVELOPING YOUR ON–AIR PERSONALITIES
Time: Tuesday, 9.30 – 10.30
Speaker: Valerie Geller

Everyone Can Improve!
For programme directors, on–air personalities, and managers! In this workshop session led by international broadcast consultant and author Valerie Geller, you will learn "actionable" proven methodologies and techniques to find, train, and develop new on–air talent. Help your managers "polish the diamonds" to benefit the more established, older, or longer term on–air personalities. The goal and result of talent development is to increase your audience ratings.

COPYRIGHTS IN THE DIGITAL ERA
Time: Tuesday, 10.40 – 11.40
Moderator: Alfonso Ruiz de Assín
Speakers: Jenaro González del Yerro, Director General Radio Popular S.A.; Alfredo García Arruga, Legal Director, Cadena SER; Javier Trujillo San José, Director Radio and Cable, Sociedad General de Autores de España-SGAE

Analogue commercial radio stations are important contributors of resources to management firms. Nevertheless, there are differences in the interpretation of concrete matters. One issue is that payments are based on the advertising billing of the stations, instead of being based on the amount of repertoire that each of them uses. Another issue is the continuing proliferation of new management firms and new rights, which makes it difficult to establish standard policies and business plans. Radio broadcasters request making only one payment through what has been called the “unique little window”, and that it be afterwards that the management firms distribute the earnings among themselves. Along with all this come a few questions. How will the digitalization of radio affect its relationships with authors, artists, interpreters, and executants…? Will the forthcoming digital radio require new licenses and yield new rights…? Is terrestrial transmission or the transmission of radio signals via satellite the same as radio over the Internet, and in the latter, is simulcasting the same as the transmission of programs only over the Internet…? What is the point of view of radio broadcasters and the management firms with respect to all this?

WHAT HAPPENS TO YOUR AUDIENCE: DEEPER INSIGHTS FROM ELECTRONIC AUDIENCE MEASUREMENT
Time: Tuesday. 12.00 – 13.00
Speakers: Warren Kurtzman, Coleman; John Mönninghoff, Coleman; Brad Bedford, Arbitron

As electronic audience measurement is introduced in more markets and countries, it is vital for radio broadcasters to use it as a tool to offer content that listeners respond positively to and to help advertisers get maximum results from our medium. This session will help attendees do just that, as Arbitron, Coleman and Media Monitors will share findings from a series of studies based on the personal people meter (PPM) service currently rolling out in the United States. Join Coleman’s John Mönninghoff and Warren Kurtzman and Arbitron’s Brad Bedford to learn about the impact commercials, new music and features have on radio listening levels.

BRANDING YOUR STATION’S WEB SITE
Time: Monday, 10.40 – 11.40
Speakers: Abbe Cherkaoui, Strategy Group, Mathieu Sibille, NRJ

Building a station brand is one of the most challenging tasks marketing, promotion, and station managers face today. Branding, especially for a radio station, is based on a value created in the mind of the listener; when the station loses value, they lose a listener. Programmers, marketers, and managers must ensure and maintain the brand image… and they must now do this online.

"WORD OF MOUSE" MARKETING
Time: Monday, 12.00 – 13.00
Speaker: Doug Harris, Creative Animal

As the demand for "return on investment" increases and advertising and marketing budgets decrease, broadcasters must find cost–effective ways to promote their products to a distracted audience. This world premiere presentation would include an examination of new developments in "social media" (such as blogs, YouTube, MySpace, Facebook, and European equivalents) that allow broadcasters the opportunity to persuade online communities to become passionate advocates of radio stations and their personalities. This session will also review multiple case studies of stations that have used modest budgets to deliver big results.

RADIO BUSINESS: DATA CASTING
Time: Monday, 14.15 – 15.45
Speaker: Eugenio La Teana, RTL Italy

For most radio broadcasters the main source of revenue is advertising. BUT the digital revolution, the Internet, and new multimedia applications offer radio broadcasters new opportunities to earn income, completely changing the traditional business portfolio.

This session will cover the additional data services that are available today with digital radio, in particular with DAB (Digital Audio Broadcasting) and DMB (Digital Multimedia Broadcasting). It will also discuss why the introduction of new audio coded technology (DAB+) is so important in terms of ensemble service space.

ADVERTISING RESTRICTIONS IN EUROPE: IS ADVERTISING BECOMING “TOXIC”?
Time: Monday, 16.15 – 17.15
Speakers: Frederik Stucki, Malte Lohan, Oliver Gray

Advertising is a commercial practice under increasing pressure and scrutiny in the EU as more stakeholders consider it to be negative for society. Over the last few years, several EU directives have come into force limiting the advertising of specific products, like tobacco, in the EU Member States. The benchmark for advertising-related directives is no longer the “average consumer” but the “vulnerable consumer.” European Institutions increasingly blacklist advertising practices or product groups that they identify as harmful. This directly and severely impacts commercially funded radio broadcasters.

Discover the current and upcoming threats, and the radio industry’s plans to counteract: What are the main advertising areas and product groups likely to be impacted by these EU bans and restrictions? What are the responses to be considered by the radio broadcasting Industry?

HOW TO MARKET TIMESHIFT IN RADIO – IT’S REALLY HAPPENING!
Time: Tuesday, 9.30 – 10.30
Speakers: Rebecka Ioannidis Lindberg, Swedish Radio, Andreas Engstrand, Forsman & Bodenfors Advertising Agency

The idea of radio is changing with the concept of timeshift. Suddenly you can really choose for yourself where and when to take in the content. But how do you convey this fact to your audience? In this session, public broadcaster Swedish Radio will share a most successful way of doing so. Through three integrated marketing campaigns Swedish Radio has managed to show listeners the benefit of timeshift.

The tools are attractive design, smart function, and letting listeners personalize the brand. By coming you will learn more about how to reach young people with new services in order to change their radio habits, how to make the concept of web radio stronger, how to build awareness, how to accommodate and increase the audience, and how to make web radio part of the listeners’ identity.

IMPROVING AUDIENCE DATA TO IMPROVE BUSINESS RESULTS -
THE CATALAN CASE
Tuesday, 10.40 – 11.40
Moderator: Eugeni Sallent, President Associació Catalana de Rádio
Speakers: Juan Luis Méndez Rodriguez, Director AIMC (EGM); Enrick Yarza, President Media Hotline; Sònia Palau, Director Fundació Audiences de la Comunicació I la Cultrua (Baròmetre)

Catalunya represents a market of 3.4 million or 54% of adult listeners. Overall advertising income is estimated to be more than 88 million €. Realizing a need to develop better ways of collecting and analyzing audience data, representatives of the Catalunya radio industry and research organizations have undertaken efforts to advance audience measurement methods. Understand the new methods used and implement this knowledge into more effective sales and marketing decision-making.

PROGRAM 10,000 - LINKING A REMARKABLE PAST TO A BRIGHT FUTURE
Tuesday, 12.00 – 13.00
Speakers: Fernando Bonsoms, Audiovisual Media Director, CMVOCENTO; and Luis del Olmo, Radio Journalist.

This session will present an impressive case-study of the famous Spanish radio program, Protagonistas. The program’s innovative format that has sustained its popularity and longevity since its inception in 1973 will be discussed.

Join this session and learn how Punto Radio generates additional revenue and increases brand recognition through important promotional events.

BUILDING SUCCESFUL RADIO IN EMERGING MARKETS
Time: Monday, 10.40 – 11.40
Speakers: Mikhail Eydelman; Bert Kleinman, Bert Kleinman Programming Inc.; Larry Rosin, Edison Media Research; Paul Shylko

This workshop will focus on developing programming that is effective and successful in the developing markets (e.g. Eastern Europe, the Middle East, Africa and Asia). We will explore how to build programming teams and management (especially in situations where little indigenous talent exists), how to perform and evaluate effective research to determine the best programming strategies, and how to sustain success in the various environments that exist in markets where competitive, commercial radio is in the earlier stages of development.

Each of the panelists has extensive experience in this challenging environment and will draw on case studies to provide attendees with step by step practical advice on how to design, launch and grow successful stations in these unique situations. Among the subjects covered with special emphasis on the difficulties faced in developing markets will be:

Designing a comprehensive research program within budgetary constraints
Working with local "experts" who insist they "know the market"
Staff recruitment and training (local vs. visits to stations overseas)
The impact of format-based vs. program-based stations
Innovative methods of audience involvement
Developing a successful launch strategy
Affording a continuing research program - do you dare "do it yourself"

CREATING A MULTI-MEDIA BRAND: HOW RADIO SHOULD USE NEW TECHNOLOGIES AND PLATFORMS TO CREATE NEW CONTENT, NEW COMMUNITIES AND EXTEND THE BRAND
Time: Monday, 12:00 – 13:00
Speaker: Pat Welsh, Pollack Media Group

Multi-platform producer, Pat Welsh, Senior Vice President/Digital Content, Pollack Media Group, will divide the audience into teams and provide each team with an original element of radio content. The teams will be asked to introduce the content into new areas.

Presenters in music, sports, comedy and personality will play an important part in the session, and will disclose some interesting new revenue opportunities.

EUROPEAN DIGITAL RADIO – WHICH PLATFORM, WHICH DIGITAL PIPE?
Time: Monday, 14.45 - 15.45
Moderator: Paul Brown, RadioCentre
Panelists: Peter Senger, DRM, Martin Liss, Mobiles Fernsehen Deutschland GmbH, Frank Johannsen, ARD, Dan D'Aversa, RTL Group Digital Radio Strategy

The European Commission appears to favor DVBH as the broadcast platform for digital mobile broadcasting in the future: can or will Europe opt for a single solution? Italy has plumped for DMB, the UK presses forward with DAB: are they dotty? Is it possible for Europe to support more than one digital broadcasting pipe? Is one better than another? Why? Won’t DRM be a better solution than multiplexing for many European broadcasters? Does radio need a guarantee of its own digital broadcasting space? Should radio just ride on the back of television or telecom ambitions? Can manufacturers provide receivers at the right price? Is a digital broadcasting pipe necessary at all given mobile broadband developments?

THE INFINITE DIAL
Time: Tuesday, 14.45 – 15.45
Co-Moderators: Clive Dickens, Absolute Radio; Phil Dowse, Absolute & Dowse
Panelists: Paul Brown, Pandora Media, Inc; Larry Rosin, Edison Media Research; Jim Woods, Google

No longer bound between 88MHz and 108MHz on your local FM dial, radio has been liberated! It can now be found virtually anywhere on any device or platform, whether it be on AM, FM, satellite, the Internet, HD, a podcast, or in any country. The Infinite Dial will explore, analyze, and inform the audience about all the intersections of broadcast media and the changing landscapes.

PODCASTS AND VODCASTS – FROM ‘GEEK TO CHIC’
Time: Tuesday, 14.45 – 15.45
Speakers: John Hirst, GCap; Trevor Dann, The Radio Academy; Henrik Heide, DR

Explore how podcasts and vodcasts have been adopted by both traditional radio companies and new entrants into the audio business across Europe. This panel of broadcasters will discuss how, using a combination of both traditional and unconventional audio and video content, producers are able to access new audiences through podcasts. Hear about the commercial successes and failures of recent years and how the advertising market is working with radio to exploit the podcast opportunity. Issues covered include music rights, new genres, radio’s podcast competitors, technology, and the varying methods of approaching podcasts across Europe and the world. Panelists will share real–life learning experiences and will debate the pros and cons of this hot topic!