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Paul Weyland is an international speaker, marketing, branding and sales strategist, consultant, trainer, author and university lecturer. He has shown hundreds of organizations how to cut through advertising clutter and why price is the last thing you need to sacrifice when trying to attract new customers. He speaks to corporate leaders, associations of independent business owners, organizations, managers and front-line sales and customer service people who want a break-through in visibility and customer loyalty in an information-cluttered, over-scheduled and constantly changing world. Paul shows his audiences how to use marketing and branding savvy to win new business and keep customers for life.
Paul started his career in the late 1970s as an on-air radio personality and then made a name for himself speaking to and working in executive-level positions in the television and radio business. Among his experiences was a three-year assignment managing and training overseas broadcasters in Prague, Geneva and London. In 2000 he started his own marketing and consulting business.
His speeches, training and seminars are filled with humor and good, succinct information. Attendees come away from the session armed with tools they can use immediately to increase revenues and with a greater understanding of how to make advertising more effective and efficient.
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Sunday, 25 October 2009
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| SUNDAY |
PROGRAMMING |
MANAGEMENT |
SALES/MARKETING |
| 17.00-18.30 |
THE SUNDAY SESSION |
| 19.00-21.00 |
OPENING PARTY |
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Monday, 26 October 2009
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| MONDAY |
PROGRAMMING |
MANAGEMENT |
SALES/MARKETING |
| 08.00-09.15 |
BREAKFAST |
| 09:15-09.30 |
WELCOME |
| 09.30-10.30 |
KEYNOTE: What Makes Radio Radio? Thoughts on technology, community, business and tomorrow - Dave Kennedy (FlyCast)
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| 10.30-10.50 |
BREAK |
| 10.50-11.50 |
Survival skills: Maximum quality music programming with minimum resources in the next 12 months – Steve Casey (Steve Casey Research), Mike Wagner, Ray Arthur (Ray Arthur Consulting)
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Follow the Stream: Radio Audience Goes Digital - Paul Krasinski (Ando Media), Tracy Johnson (Triton Loyalty) |
How to make your budget in One Day! – TJ Malievsky (Media Sales Academy) |
| 12.00-13.00 |
Making radio programs and content more visual – Zsolt Bolla (Sláger Rádio) |
Maximizing Talent During Economic Hard Times – Bob Lawrence (Pinnacle Media Worldwide), Angela Perelli (The Randy Lane Company) |
Be human… be successful… share it with your advertisers! –Nuno Gonçalves (Radio Cidade), Eurico Nobre (Ogilvy One Worldwide) |
| 13.00-14.30 |
LUNCH |
| 14.45-15.45 |
CHR Revolution - Higher Listener Involvement in Hard Times – Kristian Kropp (BigFM) |
Radio’s silver lining – Survive and (even) thrive in our new reality – Valerie Geller (Geller Media International) |
Capitalism 2.0, make money together with your competition - Ole Sondergaard ( Radio ABC Group), Jim Receveur (Radio 100 FM) |
| 15.45-16.15 |
BREAK |
| 16.15-17.45 |
Secrets to Successful Imaging with Dave Foxx - Dave Foxx (Radio Z100) |
Winning strategies from around the world – Peter Waak (Radio Intelligence), Hans van Rijn (SBS Radio/Prosieben), Sam Zniber (Lagardère), Rob Farina (Content Astral Media) |
Bridging the gap – Why good radio stations make bad radio commercials. And what they can do about it! – Tony Hertz (Hertz Radio and Other Clever Advertising Ltd)
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| 17.45-19.00 |
HAPPY HOUR |
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Tuesday, 27 October 2009
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| TUESDAY |
PROGRAMMING |
MANAGEMENT |
SALES/MARKETING |
| 08.00-09.30 |
BREAKFAST |
| 09.30-10.30 |
Cash Revenue Booster "Interactive Radio" - How to use successfully proven "Call-Media radio concepts" in your market first! –Jürgen Wachter (Next ID), Charly Wagner (Next-ID) |
Radio's Future: Broadcast or Broadband - Gareth Owen (Eureca Research), Scott Stull (iBiquity), WorldDMB, John Ousby (vTuner)
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20 Ideas You Can Do to Generate New Revenue on Your Website - Jay Supovitz (Triton Media International) |
| 10.40-11.40 |
The morning show tune up – Keith Pringle (Keith Pringle) |
Staying Alive; A Brutally Honest Assessment of Re-Shaping Your Station to Survive the Toughest Advertising Market in Memory – Keri Jones (Radio Scilly), Jason Bryant (Town and Country Broadcasting) |
No Cost Marketing - John Lund (The Lund Consultants to Broadcast Management, Inc.) |
| 11.40-12.00 |
BREAK |
| 12:00-13:00 |
How new platforms can help you make better radio!" - James Cridland (MediaUK.com), Nik Goodman (Nik Goodman Media Consulting) |
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Cutting out the advertising cake - should the radio percentages in the media mix be increased? - Ivana Ostojić (OMD) |
| 13.00-14.30 |
LUNCH |
| 14.45-15.45 |
Consulting Corner
Speaker consultations with attendees
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GRAND FINALE SESSION Create growth by innovation - Kevin Palmer (Cadena 100), Christophe Montague (Radio NRJ), Mark Ramsey (Radio Intelligence US)
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GRAND FINALE SESSION “Considering the options: How to play a bigger role to get the buy” – Paul Weyland |
| 16:00-17:00 |
CLOSING TOAST |
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