Vice President Programming
Lagardère Active Radio International

Vice President Programming Lagardère Active Radio International also Program Director Virgin Radio France & RFM

Born in 1969, Sam Zniber started his career in 1986 at NRJ Group as producer, radio presenter and production manager.

In 1997, he joined RTL Group in France as program manager of youth-oriented TV channel Fun-TV.
In 1998 Sam masterminded the revival of Fun Radio as Program Director where he introduced the Groove & Dance format.

In 2001, he moved to the United Kingdom, becoming Program Director for Chrysalis Group's stations in Manchester Galaxy 102 and Galaxy 105-106 in Newcastle.
Galaxy in the North East went from number 3 to number 1 in a few months.

In 2003, he joined U.S. radio group Clear Channel as Program Director for Hot AC station Mix FM in Australia.
Architect of the market share success of Clear Channel group’s Mix Station in Sydney with a spectacular 6 to 9,3% in 30 months.

In 2005, he moved back to France and was appointed Program General Manager & Deputy Managing Director for RTL Group's Fun Radio and RTL2.
Sam Zniber has developed the French Urban CHR FUN RADIO brand and the Pop Rock AC RTL2 Brand in France with acclaimed market share gain success.

Sam Zniber is now Program Director for Virgin Radio France & RFM & also Vice President Programming of Lagardere Active Radio International.
Lagardere Active Radio International has stations (AC, CHR, FULL SERVICE, ROCK, URBAN) in Germany, Czech Republic, South Africa, Russia, Slovaquia, Roumania, Poland.

Sam Zniber has done a Top Executive Management Program at Harvard Business School in Boston (2006), a Global Entertainment Executive Program at UCLA (Los Angeles), and a Media Strategies Program at Columbia Business School (New York) in 2007.