What will drive the future of radio? Global futurist and award winning keynote speaker Rohit Talwar argues that key global trends, issues, and developments could have as much influence on what radio will mean to us in 2020 as the underlying technology developments. In this fastpaced interactive session Rohit will explore the latest global trends and key developments and opportunities for radio to help us develop powerful and inspiring visions of the role of radio in 2020. He will challenge us to think about:

• Key global trends, issues, and drivers shaping the future
• Visions and implications for the future of radio
• Grand Challenges for the planet what role can radio play?
• Using future insights to drive innovation in radio

Coming Soon!

This session will showcase the fun and creative radio market in Europe. Winning strategies in Europe will be revealed and you will hear the inside scoop on what made the top players succeed.

• In Paris there are 40 FM stations and the national networks are making big profits. Best practices examples and successful strategies will be shared.
• Moscow has become a creative and exciting market with a huge growth in advertising revenue. Hear about the new innovative formats in the market and what the winners do right.
• How do you move from dog to star in midsized markets in Europe? Learn about the strategies used by winning European stations from midsized markets.

This presentation will look at the challenges of programming a talk radio station in diverse market. Rather than targeting an element of that market [e.g. a 'black' audience or a 'white' audience], 702 has managed to reach a diverse audience. The success of 702's particular style of talk radio will be of interest to programmers from other radio stations that target diverse audiences in other countries.

It will also look at how the radio station plays an active role in its community as well as making a difference in the lives of its listeners.

Coming Soon!

Tony Blackburn is a living legend in the UK. He has become one of Britains best-loved celebrities through his radio presenting and TV shows.

In an outstanding broadcasting career spanning nearly 45 years, Tony inspired the cult of the radio DJ and has been presented with 36 national awards including, in 1989, the Sony Gold Award for Outstanding Contribution to UK Radio.

After being a pirate DJ in the mid 1960s, Tony became the very first voice on BBC Radio One in 1967 and the first personality DJ to awaken Britain every morning. He became synonymous with BBC televisions highly-rated Top Of The Pops in the 1970s and 1980s and won a whole new generation of millions of fans when he was victorious in the TV reality show Im A Celebrity Get Me Out Of Here!

He is now one of the star presenters on Smooth Radio throughout the UK where he says hes never been professionally happier.

The current Radio One breakfast show DJ Chris Moyles describes Tony as brilliant: He keeps a style of radio alive that too many other people have forgotten hes one of the best DJs Britain has ever had.

For this session, Tony will be in conversation with Paul Chantler of United Radio Consultants and will talk about his amazing life on the airwaves, the highs, the lows and give an insight into the secrets of his longevity and success.

Radio is competing in a market where audiences are bombarded by various stimuli and an ever-increasing choice of alternative sources of entertainment. Radio has in fact become diluted and it is becoming increasingly challenging to stand out in a cluttered environment. This is exacerbated by the fact that often stations seem to be playing the same ten songs, and most presenters are sounding alike. The pressure for Programme Controllers to come up with fresh ideas is greater than ever. No matter what platform, format, or country, fresh ideas are a must.

In this session I will go through five successful promotions that my station ran over the past two years. These promotions can be easily duplicated by large and small stations alike. This entertaining visual session will include footage of the promotions as well as a step-by-step explanation of how they were executed to achieve maximum benefit.

Digitisation of radio is – apart from very few countries – still stagnating at a very low level or even at a trial stage. Especially in continental Europe, radio is mainly still an analogue medium. DAB, the standard originally designed to replace FM is, arguably apart from the UK and Denmark, not a success story and DAB implementation has been stagnating for several years now. But other standards and systems are also far from succeeding.

The session provides an overview of the digital radio platforms available to broadcasters, with discussions focusing on cost, efficiency, business models, consumer interest, and quality issues.

Thanks to modern communications and transportation technology, it's easier than ever to find and adapt new ideas, wherever they originated. Our clients and their advertising agencies do this routinely, but many radio broadcasters have been reluctant to consider great ideas that aren't home-grown. Here's your chance to find out what strategies are building audiences and making money in other countries, and how easy it can be for you to adapt those ideas to build your own local success in your own unique environment.

In a world of declining time budgets for linear media you have to redefine yourself and your radio station. With bigFM and bigFM.de we find out ways to build up your linear radio brand in a digital surrounding. We developed with bigMusic an interactive online community that leads the brand in the FM world! In our session we will show live how a real-time music community works, how the community votes influence, and how it improves the FM-brand. We will demonstrate how the workflow of a music media house has to change. We give insights to the bigFM way: how to deliver music entertainment to FM, online, and mobile on a daily basis.

Coming Soon!

This is a hands-on crash course for the busy sales department on how to improve the quality of the radio commercials. Radioguru Palle Bo will give you a concentrated shot of inspiration and a reminder about what radio does best, and learn why letting the advertisers just brag about themselves is a truly horrific idea. You will also be given a wide range of practical tools, which will help the advertiser develop better and more efficient spots. In short you will learn how to produce radio commercials that sell and do not drive listeners away from the radio station.

As consolidation around the radio world increases the size of the major groups this is a session that hits at the heart of the most important programming dilemma. As regulation relaxes formats when is best to remain local and when should we maximise the group potential and Network programmes. There are obvious cost savings to Networking but what are the programming opportunities and risks?

Experts from the International Webcasting Association will discuss the steps involved in producing a successful webcast. Their experience in delivering audio and video live and on demand over the Internet is unprecedented. Their tips and advice will give confidence to anyone planning to do a webcast now or in the future. Topics will include Capture, Encode, and Deliver using formats from Windows Media to Flash.

Today it is no longer simply about buying a 30 second spot, but rather a matter of guaranteeing a communications effect. Radio has an important role to play toward building a brand and driving sales especially within a cross-media campaign. Convincing advertisers especially from FMCG brands of the return on investment that radio can bring, that is the true challenge that European radio sales houses continue to face on a daily basis.

This panel brings together European sales house executives from major radio markets and will present case studies on the strengths of radio as a creative advertising medium which offers undeniable uplift to any brand. Participants will gain practice-oriented insight and acquire concrete tools allowing them to rethink how to increase their share of the advertising pie!

Like it or not, the digital age is upon us. Today, it comes in a form that we didn't maybe quite expect. But rather than dismiss what is inevitable, programmers and managers need to work out the best way for their stations to stay relevant in this ever changing landscape.

In this comprehensive and interactive workshop, digital radio and Mobile TV pro Martin Liss takes us on a tour of all the abbreviations, specifications, and implications new technology brings with it. Now more than ever you need to know where your future audience may be listening or looking for you.

This presentation was inspired by last two NAB's in Rome & Barcelona and its excess of topics addressing issues which most radios face today: the new 'threat' in the form of new media such as podcasts, webcasts, and social networking. We address the lack of what we see as real programming issues faced these days in this part of the world a lack of topics on what radio was originally meant to be - a source of entertainment for people who expect more from radio than just music.

This presentation is about how to create content, how to create excitement, how to create outstanding and exciting on-air promos & games, how to make company for people who tune to radio to find company and entertainment. Most of all, it's about how to create an emotional connection to the radio. All these things an iPod cannot provide and can never replace. It's about live contact, it's about human warmth, it's about closeness and togetherness. It's about what we see as a future for radio - getting back to the roots - to what radio was originally meant to be. We believe radio like that will survive and radio like that can not be replaced; we believe and know from our experiences that radio like this can earn lots of money.

The Internet has changed peoples expectations of accountability from media and this is affecting radio more than most. Currently, radio is rarely measured, and when it is, poor results are blamed on the medium rather than the creative content of the commercials, leading to high churn in the medium.

In response to this, the UK RAB has developed and launched RadioGauge an ongoing research study that aims to provide an accountability measure to a broad range of radio advertisers, demonstrate how campaigns have performed relative to those of other advertisers, and relate campaign performance to creativity.

This session will explain the background to RadioGauge, reveal results to date, and explore how it may evolve in the future.

This session looks at how podcasting has moved to the next level following the initial trials and launches of recent years. Some of the topics under debate by the panel and delegates will include the most popular genres, how niche-casting super serves consumers, the development of video podcasts, and monetising the market. The panel will consist of a cross section of podcast content publishers and platform owners.

In this hands-on, interactive, participatory session, you will learn the how the importance of emotion is more vital and relevant than ever for radio/audio creative. Xhang Creative founder Doug Zanger shows you The Fan and how it is used to help build the foundation of a creative campaign that utilizes multiple platforms, using radio and audio as its core.

Every organization faces tension and conflict among various work groups and departments. This seminar will address the differences of job functions and personalities between program managers, production, sales staff, and general managers. Jobs require certain personality types for success. There is a difference in type between sales, programming, and management. Organizations can become more effective, productive, and successful when individuals better understand each other and the functions of their job.

At the end of this session, the participant will identify the best personality type for a particular job, whether it be sales, production, programming, or management. At the end of this session, each participant will complete a personality profile to help identify their dominant work style trait(s).

At the end of this session, the participants will learn how to create a more effective team through diversity of personality and job requirements.

Most savvy broadcasters understand that listeners perceptions of stations drive how they use radio. In other words, whether or not consumers listen to a station is based on what they think of that station and how strong those expectations are.

With exclusive access provided by Arbitron, Coleman Insights completed one-on-one interviews with participants in Arbitron Portable People Meter (PPM) ratings panels in the United States. These sessions were completed immediately after these listeners completed their participation in the ratings panel and the interviewers were furnished with each participants actual listening behavior as tracked by the PPM.

This presentation will help you develop a qualitative understanding of how listeners perceive radio and their listening experience. How do listener perceptions and beliefs about radio compare with their actual listening? What impact does brand strength have on what listeners tune to? Do people listen to stations for which they have low affinity? If this type of listening occurs, how prevalent is it and why does it happen? If it does not happen often, what then are the perceptions that best predict actual listening? By attending this presentation and seeing the extensive video footage it includes, you will be better equipped to answer these and many other questions.

Women - they are the key influencer in most households, they're more in touch with their emotions, and when it comes to tapping into their psyche, most music radio stations haven't even scratched the surface.

Hear how radio stations who give a damn have developed strong strategic partnerships with organizations such as Children's Miracle Network, increasing their community profile and lifting ratings & revenue. Hear how the real art of storytelling - delivering spine tingling audio - can differentiate you from the pack. Become famous in your market by making the decision to go big on your public service commitment.

After 6 years and raising five million dollars, hear how one radio breakfast show has set the bench mark for compelling emotional content. Understand how as a presenter it's not about just reading the scripts but being completely immersed in the stories that involve your listeners.