NAB European Conference 2008: The Changing Landscape of Audio and Video Broadcasting

Management

Agree on Technology, Compete on Content

When does it benefit competitors to put aside their differences and collaborate? How should that collaboration be delineated? As the market for media devices gets increasingly complex and fragmented, how can radio operators present a unified proposition to global device manufacturers like Apple, Nokia, Creative to make sure the radio is consistently delivered as ubiquitously in the future as it is now? On this panel are representatives from commercial and public service broadcasters, manufacturers and technology providers, who have all collaborated to some extent. But where does the pact end?

Speakers: Nick Piggot

Blending the Best of Radio and Web 2.0

In a world of declining time budgets for linear media you have to redefine yourself and your radio station. With bigFM and bigFM.de we find out ways to build up your linear radio brand in a digital surrounding. We developed with bigMusic an interactive online community that leads the brand in the FM world! In our session we will show live how a real-time music community works, how the community votes influence, and how it improves the FM-brand. We will demonstrate how the workflow of a music media house has to change. We give insights to the bigFM way: how to deliver music entertainment to FM, online, and mobile on a daily basis.

Speakers: Peter Beuler, Kristian Kropp

Can Networking Save Commercial Radio in the UK?

As consolidation around the radio world increases the size of the major groups this is a session that hits at the heart of the most important programming dilemma. As regulation relaxes formats when is best to remain local and when should we maximise the group potential and Network programmes. There are obvious cost savings to Networking but what are the programming opportunities and risks?

Speakers: Dirk Anthony, Pete Simmons, Mark Story

Innovate to Dominate

In this session, the focus will be on innovative strategies to improve profitability, operate more efficiently and harness new media opportunities.

It will help radio broadcasters better understand the market dynamics that influence profit performance in challenging times and will show managers how to boost both topline and bottomline performance, create effective customer communication that delivers tangible results, accelerate new business growth and market more cost effectively.

The session will also offer managers commonsense advice on how to achieve higher profits with fewer resources, introduce more effective monitoring and performance measurement systems, focus resources where they will produce the greatest results and double sales productivity.

Finally, current and future online trends will be discussed with a particular emphasis on online concepts that work best for media companies, the importance of long-term promotion ahead of short-term revenue and ways to guarantee that your existing sales force will achieve and exceed online budgets.

Speakers: Doug Gold

Inspiration from European Radio

This session will showcase the fun and creative radio market in Europe. Winning strategies in Europe will be revealed and you will hear the inside scoop on what made the top players succeed.

In Paris there are 40 FM stations and the national networks are making big profits. Best practices examples and successful strategies will be shared.
Moscow has become a creative and exciting market with a huge growth in advertising revenue. Hear about the new innovative formats in the market and what the winners do right.
How do you move from dog to star in midsized markets in Europe? Learn about the strategies used by winning European stations from midsized markets.

Speakers: Peter Waak

Real Electronic Audience Measurement Panelists Tell All: How Perceptions Drive Radio Listening Behavior

Most savvy broadcasters understand that listeners perceptions of stations drive how they use radio. In other words, whether or not consumers listen to a station is based on what they think of that station and how strong those expectations are.

With exclusive access provided by Arbitron, Coleman Insights completed one-on-one interviews with participants in Arbitron Portable People Meter (PPM) ratings panels in the United States. These sessions were completed immediately after these listeners completed their participation in the ratings panel and the interviewers were furnished with each participants actual listening behavior as tracked by the PPM.

This presentation will help you develop a qualitative understanding of how listeners perceive radio and their listening experience. How do listener perceptions and beliefs about radio compare with their actual listening? What impact does brand strength have on what listeners tune to? Do people listen to stations for which they have low affinity? If this type of listening occurs, how prevalent is it and why does it happen? If it does not happen often, what then are the perceptions that best predict actual listening? By attending this presentation and seeing the extensive video footage it includes, you will be better equipped to answer these and many other questions.

Speakers: John Boyne

What Does Your Magazine Sound Like? New Entrants in the Radio Market (12.15 - 13.15)

The new media platforms are encouraging new entrants into the radio market. The UK's biggest selling music magazine, Q, now has a DAB radio station, run by BBC and commercial radio veteran Ric Blaxill. On the internet, DTV (and now temporarily on FM in London and Manchester) is NME Radio, based on the values of one of the world's biggest music journalism brands, operated and owned by DX Media whose Chairman is the prominent radio consultant Jonathan Arendt. Trevor Dann, Director of the UK Radio Academy, talks to these two experienced radio professionals about the new business models and new programming opportunities produced by the migration of magazines into the radio space.

Speakers: Jonathan Arendt, Ric Blaxill, Trevor Dann

What the World's Best Managers Do Best (12.15 - 13.15)

Thanks to modern communications and transportation technology, it's easier than ever to find and adapt new ideas, wherever they originated. Our clients and their advertising agencies do this routinely, but many radio broadcasters have been reluctant to consider great ideas that aren't home-grown. Here's your chance to find out what strategies are building audiences and making money in other countries, and how easy it can be for you to adapt those ideas to build your own local success in your own unique environment.

Speakers: Aline Basel, Andrew Smythe, Bud Stiker

Programing

Can Radio Brands Travel across boarders?

Europe is a continent of many languages and cultures, what is the value to listeners of importing brands? A brand is not a product, no one will listen to a station that is not playing their favourite music. From an operators perspective is this just a wrap around logo service or a genuine new format? How can an international brand combine local strength and market knowledge with imported content. Will a plug and play franchise format suit every market and what is the role of local music and content research. Importantly, how much does local culture define the success of broadcasting in each country?

Speakers: John Pearson

Programming

Back to the Roots - It's Time to Learn from Europe or Why We are Not Scared of iPods

This presentation was inspired by last two NAB's in Rome & Barcelona and its excess of topics addressing issues which most radios face today: the new 'threat' in the form of new media such as podcasts, webcasts, and social networking. We address the lack of what we see as real programming issues faced these days in this part of the world a lack of topics on what radio was originally meant to be - a source of entertainment for people who expect more from radio than just music.

This presentation is about how to create content, how to create excitement, how to create outstanding and exciting on-air promos & games, how to make company for people who tune to radio to find company and entertainment. Most of all, it's about how to create an emotional connection to the radio. All these things an iPod cannot provide and can never replace. It's about live contact, it's about human warmth, it's about closeness and togetherness. It's about what we see as a future for radio - getting back to the roots - to what radio was originally meant to be. We believe radio like that will survive and radio like that can not be replaced; we believe and know from our experiences that radio like this can earn lots of money.

Speakers: Ivan Antala , Nik Goodman

Become Famous for Giving a Damn, the Biggest Missed Trick of All! (Grand Finale Session)

Women - they are the key influencer in most households, they're more in touch with their emotions, and when it comes to tapping into their psyche, most music radio stations haven't even scratched the surface.

Hear how radio stations who give a damn have developed strong strategic partnerships with organizations such as Children's Miracle Network, increasing their community profile and lifting ratings & revenue. Hear how the real art of storytelling - delivering spine tingling audio - can differentiate you from the pack. Become famous in your market by making the decision to go big on your public service commitment.

After 6 years and raising five million dollars, hear how one radio breakfast show has set the bench mark for compelling emotional content. Understand how as a presenter it's not about just reading the scripts but being completely immersed in the stories that involve your listeners.

Speakers: Duncan Campbell, Louise Jagger, Erin O’Malley, Ian Walker

Podcasting - The Maturing Platform

This session looks at how podcasting has moved to the next level following the initial trials and launches of recent years. Some of the topics under debate by the panel and delegates will include the most popular genres, how niche-casting super serves consumers, the development of video podcasts, and monetising the market. The panel will consist of a cross section of podcast content publishers and platform owners.

Speakers: John Hirst, Gill Mills, Sarah Prag

Presenter Confidential

This session will take a look at the radio business from behind the mic. Discussions will entailwhatpresenters think about their jobs, the industry, and more importantly, how good do they think you, the programming management, are. Do we need to love them more or discipline them more? Do they think money solves all audience problems or do they have other ideas up their sleeves? Deanna will present the detailed findings of her research and Francis will look at how programmers should be getting the best out of their talent. A session designed to be interactive and fun, eye opening and sometimes jaw dropping!

Speakers: Francis Currie, Deanna Hallett, Andrew Smythe

Programming in Diversity - Lessons from Talk Radio 702 in South Africa

This presentation will look at the challenges of programming a talk radio station in diverse market. Rather than targeting an element of that market [e.g. a 'black' audience or a 'white' audience], 702 has managed to reach a diverse audience. The success of 702's particular style of talk radio will be of interest to programmers from other radio stations that target diverse audiences in other countries.

It will also look at how the radio station plays an active role in its community as well as making a difference in the lives of its listeners.

Speakers: Alastair Teeling–Smith

The NAB London Interview

Tony Blackburn is a living legend in the UK. He has become one of Britains best-loved celebrities through his radio presenting and TV shows.

In an outstanding broadcasting career spanning nearly 45 years, Tony inspired the cult of the radio DJ and has been presented with 36 national awards including, in 1989, the Sony Gold Award for Outstanding Contribution to UK Radio.

After being a pirate DJ in the mid 1960s, Tony became the very first voice on BBC Radio One in 1967 and the first personality DJ to awaken Britain every morning. He became synonymous with BBC televisions highly-rated Top Of The Pops in the 1970s and 1980s and won a whole new generation of millions of fans when he was victorious in the TV reality show Im A Celebrity Get Me Out Of Here!

He is now one of the star presenters on Smooth Radio throughout the UK where he says hes never been professionally happier.

The current Radio One breakfast show DJ Chris Moyles describes Tony as brilliant: He keeps a style of radio alive that too many other people have forgotten hes one of the best DJs Britain has ever had.

For this session, Tony will be in conversation with Paul Chantler of United Radio Consultants and will talk about his amazing life on the airwaves, the highs, the lows and give an insight into the secrets of his longevity and success.

Speakers: Tony Blackburn, Paul Chantler

Webcasting, Net Radio, and Net TV

Experts from the International Webcasting Association will discuss the steps involved in producing a successful webcast. Their experience in delivering audio and video live and on demand over the Internet is unprecedented. Their tips and advice will give confidence to anyone planning to do a webcast now or in the future. Topics will include Capture, Encode, and Deliver using formats from Windows Media to Flash.

Speakers: Daniel Harris, Oisin Lunny, Alex Wolfe, Emma Woods

Sales and Marketing

5 Promotions that Will Boost Your Ratings

Radio is competing in a market where audiences are bombarded by various stimuli and an ever-increasing choice of alternative sources of entertainment. Radio has in fact become diluted and it is becoming increasingly challenging to stand out in a cluttered environment. This is exacerbated by the fact that often stations seem to be playing the same ten songs, and most presenters are sounding alike. The pressure for Programme Controllers to come up with fresh ideas is greater than ever. No matter what platform, format, or country, fresh ideas are a must.

In this session I will go through five successful promotions that my station ran over the past two years. These promotions can be easily duplicated by large and small stations alike. This entertaining visual session will include footage of the promotions as well as a step-by-step explanation of how they were executed to achieve maximum benefit.

Speakers: Terry Farrugia

Developing an Effectiveness Currency for Radio Advertisers

The Internet has changed peoples expectations of accountability from media and this is affecting radio more than most. Currently, radio is rarely measured, and when it is, poor results are blamed on the medium rather than the creative content of the commercials, leading to high churn in the medium.

In response to this, the UK RAB has developed and launched RadioGauge an ongoing research study that aims to provide an accountability measure to a broad range of radio advertisers, demonstrate how campaigns have performed relative to those of other advertisers, and relate campaign performance to creativity.

This session will explain the background to RadioGauge, reveal results to date, and explore how it may evolve in the future.

Speakers: Mark Barber

Do You Know the Guy? Database Marketing for Radio's Intended Audience

Most radio stations know something about their audience in terms of general usage from the official rating service. Some stations who conduct their own research may delve deeper into music preference and images, however radio tends to only view its audience in general statistical terms not as individually profiled consumers.

As the world rapidly moves to one-to-one communication platforms and value chains, radio needs to take advantage of emerging technology and social trends and develop relationship marketing programs with its listeners to leverage more listening hours and revenue opportunities.

Its time to think integrated media, its time to have more than one channel of communication with the listener. Its time to get to know listeners on an individual basis, its time to start marketing a known quality of relationship with the consumer not just a theoretical quantity of ears listening.

The speakers will argue that Relationship Marketing principles and tactics are the key to radios future survival and prosperity!

In this session, you will hear from 3 experts in their respective fields. Carsten Neitzel, the CEO of Radio Hamburg, will share his view on radio`s future prospects and outline his belief in Relationship Marketing tactics. Wayne Clouten, the CEO of BP&R, will outline current best practice, the latest thinking and case studies from around the World. Klaus Becker, the Media Director for legion telecommunication will demonstrate how to put it all together using the latest strategic tools and principles to meet the challenging future of 1:1-communication.

Speakers: Klaus Becker, Wayne Clouten, Carsten Neitzel

Do You Know Your Brand? (And how's it working for you?)

Don't miss the opportunity to Discover the True Meaning of a Brand and understand why "owning your category" is imperative to success. Who has the most successful brands and why? What goes into a brand? How do you create brand loyalty? How do you fend off a competitor who is attacking your brand? How will you know when you achieve branding success and when will you be ready to enhance and extend your successful brand? Companies as strong as Pepsi, BMW, and Apple did not get there overnight. Consider the patience and long term commitment required in building a strong brand. Hear why it is very often a commitment requiring short term sacrifice in exchange for long term image and consumer confidence. While radio creates a product of different sorts, the most successful stations in the world follow the same rules of engagement. This session gives you concrete examples of global companies who built iconic brands and have since become entrenched in our culture and society. The session will help you build great radio stations by gaining trust, acceptance, and loyalty through singular brands that represent a body of music, an attitude, and a personality all their own. PMW President/CEO, Bob Lawrence and VP of Marketing, Lisa Amann bring you the companys extensive, global experience and insight with interactive format and audience participation designed to both enlighten and entertain.

Speakers: Lisa Amann, Bob Lawrence

Fan-Tastic - How Emotion and One Creative Idea Can Build a Full Campaign

In this hands-on, interactive, participatory session, you will learn the how the importance of emotion is more vital and relevant than ever for radio/audio creative. Xhang Creative founder Doug Zanger shows you The Fan and how it is used to help build the foundation of a creative campaign that utilizes multiple platforms, using radio and audio as its core.

Speakers: Doug Zanger

Tell Your Clients to Stop Talking About Themselves

This is a hands-on crash course for the busy sales department on how to improve the quality of the radio commercials. Radioguru Palle Bo will give you a concentrated shot of inspiration and a reminder about what radio does best, and learn why letting the advertisers just brag about themselves is a truly horrific idea. You will also be given a wide range of practical tools, which will help the advertiser develop better and more efficient spots. In short you will learn how to produce radio commercials that sell and do not drive listeners away from the radio station.

Speakers: Palle Bo

The Best Return-On-Investment for Advertisers? With Radio, Of Course!

Today it is no longer simply about buying a 30 second spot, but rather a matter of guaranteeing a communications effect. Radio has an important role to play toward building a brand and driving sales especially within a cross-media campaign. Convincing advertisers especially from FMCG brands of the return on investment that radio can bring, that is the true challenge that European radio sales houses continue to face on a daily basis.

This panel brings together European sales house executives from major radio markets and will present case studies on the strengths of radio as a creative advertising medium which offers undeniable uplift to any brand. Participants will gain practice-oriented insight and acquire concrete tools allowing them to rethink how to increase their share of the advertising pie!

Speakers: Barbara Brill, Mathieu Sibille, Wilfried Sorge, Stefanie von Beöczy

Sunday Session

Where Next for Radio - Signals from the Future

What will drive the future of radio? Global futurist and award winning keynote speaker Rohit Talwar argues that key global trends, issues, and developments could have as much influence on what radio will mean to us in 2020 as the underlying technology developments. In this fastpaced interactive session Rohit will explore the latest global trends and key developments and opportunities for radio to help us develop powerful and inspiring visions of the role of radio in 2020. He will challenge us to think about:

Key global trends, issues, and drivers shaping the future
Visions and implications for the future of radio
Grand Challenges for the planet what role can radio play?
Using future insights to drive innovation in radio

Speakers: Rohit Talwar

Workshops

Multinational and National Broadcasters: How Do They Compete?

Yuri Kostin, Vice-President, Public Relations and International Relations of Russias ProfMedia Group and Christo Grozev, Chairman of RadioCorp (Netherlands) will speak on various challenges a local broadcaster faces in the modern world, which is now becoming a borderless broadcasting environment.

The panelists will talk about both surviving against multinationals and about how multinationals are learning to operate in different cultural practices.

The two have invaluable experience having worked in used-to-be emerging markets like Russia, Bulgaria and Ukraine for years and they are eager to share their insight. Some issues to be discussed will be competing against the power of multinational media groups, preserving cultural prominence, assimilation to new business, legal, cultural and political environments, successful non-advertising revenue and more.

Speakers: Christo Grozev, Yuri Kostin

Radio on the Move – Developments and Challenges of Digital Radio in Europe

Digitisation of radio is – apart from very few countries – still stagnating at a very low level or even at a trial stage. Especially in continental Europe, radio is mainly still an analogue medium. DAB, the standard originally designed to replace FM is, arguably apart from the UK and Denmark, not a success story and DAB implementation has been stagnating for several years now. But other standards and systems are also far from succeeding.

The session provides an overview of the digital radio platforms available to broadcasters, with discussions focusing on cost, efficiency, business models, consumer interest, and quality issues.

Speakers: Nigel Fry, Klaus Goldhammer, Quentin Howard, Hal Kneller

Other

Breakfast in the exhibit hall

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Breakfast in the exhibit hall (08.00 - 09.15)

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Happy Hour in the exhibit hall

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Keynote Address

Edward M. (Ted) Prince, Jr., executive vice president for operations at National Geographic Global Media, and COO, National Geographic Ventures, speaks about how to take a legacy brand like National Geographic with roots in one media platform and expand it to others. One-hundred-and-twenty years ago National Geographic took advantage of the prevailing technology a monthly magazine to deliver on its mission to diffuse geographic knowledge. National Geographic uses the technology of the day to deliver on that original mission, for todays global consumers. The goal in the 21st century is also to inspire people to care about the planet with great stories and compelling images in whatever media they happen to prefer. Prince, who worked at AOL and a Washington, D.C., law firm before coming to National Geographic five years ago, sheds light on how to stick to the core while expanding and growing the business.

Speakers: Edward (Ted) Prince

London Oktoberfest

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Lunch in the exhibit hall

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Networking Break in the exhibit hall

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Networking Break in the exhibit hall

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Opening Party

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