NAB European Conference 2008: The Changing Landscape of Audio and Video Broadcasting

Advanced Motion Graphics and Visual FX

A Sense of Perspective with Vanishing Point

With Photoshop CS3 an After Effects CS3, Adobe introduced a powerful new feature called Vanishing Point Exchange. In this session, youll learn impressive techniques to turn photos into three-dimensional scenes. More than a gimmick youll learn to create impressive designs.

Speakers: Richard Harrington

Advanced 3D with Apple Motion

Tired of flat two-dimensional designs? Move into the next dimension and learn about creating 3D worlds in Motion. Learn how you can use cameras, lights, particles, replicators, paint, text behaviors, and motion paths to create fabulous 3D designs. Learn pro techniques that let you work more efficiently and do things you didn't think were possible in Motion.

Speakers: Jim Kanter

Automated Animation with Parenting and Expressions in After Effects

Never ventured into using parent layers or expressions because they seem too complex and intimidating? Don't let it hold you back any longer! This beginner-friendly session will show you how easily animation can be achieved using these tools. Learn how they work, why they can be so powerful and sometimes easier to use than keyframes!In addition to saving you time and changing the way that you work, parenting and expressions can allow you to be incredibly creative. You'll also be directed to resources where you can buy scripts to do your work for you!

Speakers: Jim Kanter

Get the Most from After Effects CS3

Find out more about the new features and enhancements in Adobe After Effects CS3 Professional. This overview includes an exploration of Shape layers, Puppet tool, Extended Integration and color management workflow.

Audience: All levels of users, as this is an essential skill.

Speakers: Richard Harrington

Masks, Paths, Shapes and Stuff with After Effects

Are you afraid of Bezier curves and the Pen tool? These tools are the best for creating Masks, Motion Paths and Shape Layers and are really essential part of every digital designers toolbox so why do people avoid them? In this session, After Effects consultant, Angie Taylor will cure you of your phobia, share some tips and tricks and get you feeling more comfortable with these tools. Once you are recovered and feeling inspired Angie will demonstrate all the wonderful designs and animations that can be created using Text layers, Shape Layers, Effects and Masking.

Speakers: Angie Taylor

Mastering Key Frames and Behaviors in Motion

This workshop will unveil Motion's powerful animation controls. We'll take a look at both Layer and Parameter behaviors and show you how quick and easy it can be to create sophisticated animations, and how to avoid some of the "gotchas." For frame-accurate animation you will learn about real-time animation recording and secrets of the Keyframe Editor, including interpolation methods and extending keyframe animations. Finally, you will also learn how behaviors and keyframes can be combined for the greatest control over animations.

Speakers: Jim Kanter

Mastering the After Effects Timeline

The most important thing to learn in After Effects is to have total control over the Timeline and keyframes, this can be tricky if you don't understand how the timeline thinks. In this session, After Effects expert, Angie Taylor explains all the different keyframe types and where they can be best used in individual situations. You will learn how to get solid control over the timing and movement of your animations using the graph editor and find out about scripts and keyframe assistants that will help you make the process of creating convincing animation easier.

Speakers: Angie Taylor

Maximizing 3D Space in After Effects

After Effects' strange yet wonderful world of 2.5 D can be difficult to get your head round, both for the 3D novice and the seasoned 3D artist. Veteran After Effects aficionado, Angie Taylor, has been using the software in anger for over 11 years as a motion graphic artist and animator. She has also provided problem solving, training and consultancy to the UK's top designers and broadcasters. In this session she will share some of her sure-fire tips and tricks and will unravel the idiosyncrasies of the 3D workflow making it easier for you to control cameras, lights and materials within a 3D environment.

Speakers: Angie Taylor

Puppet Master: Harnessing After Effect's Puppet Tool

Who needs computer games when you have the Puppet tool? It's an animators best friend and can provide hours of fun as well as creative inspiration. The Puppet tool can be used to create easy and convincing character animation as well as distortions and morphing animation. In this session, After Effects guru, Angie Taylor will demonstrate the technical workings of this great new tool and show you creative ways of using it in your projects.

Speakers: Angie Taylor

Typography and Titling Essentials

Do your titles seem dull and lifeless? Can't tell the difference between Arial and Helvetica? Wonder why your project's text doesn't look as good as that show on television? Then you need to learn a little about type and how it works. By unraveling the mysteries of type and the text tools in Photoshop, After Effects, and Motion you will learn how to choose and use the best typeface to complement your project.

Speakers: Jim Kanter

Avid Editing Workshop

Clever Corrective Cognition - Color Correction Done Right

The DV shots don't match the archival footage. The flesh-tones don't match anywhere, and the sunset is far from dynamic. Learn how color correction can solve your problems and save the day!

Speakers:

Creating Graphics for Avid Editing Systems

Looking to enhance your video projects? Learn how to create attractive graphics using Adobe Photoshop and After Effects. This session will teach you the essentials to make Adobe softwar work seamlessly with your Avid systems. From lower-thirds and end credits to bumper graphics and animated logos, this session will get you up and running fast.

Speakers: Richard Harrington

Keyframing Reframed: The Advanced Animation Editor

Admit it. You pressed the button of the Advanced Animation Editor, looked at it…and never touched it again. This session will teach you when to use it, how to use it, and what sort of hidden tricks will turn your Avid into a smarter keyframing machine.

Speakers: Jeff Greenberg

Mastering Media Management

Face it. Media Management is about survival in the edit room. Being able to find footage you didn't use, being able to find footage you can delete, and being able to back up only the media you need is a bit daunting. Precomputes. Reference Files. Smarter bin views. All this will be covered in this exciting seminar.

Speakers: Jeff Greenberg

Trim Like a Pro for Avid Editors

Fine-tuning your sequence takes most of your editing time. Do you know all the tricks for trimming faster? Do your clips go out of sync often?

Learn how to take full advantage of Avids tools for dynamic trimming, trimming on-the-fly, multi-track asymmetrical trimming, and maintaining sync. If youre looking for ways to speed up the editing process, this session is for you.

Speakers:

Digital Video Production

Choosing the Correct HD Camera Package

This session is all about what is needed for a variety shooting scenarios from low budget Indies, sports, news, and commercial spots. Varied types of productions have varied needs on set, whether it is for high-end production, commercials, sports or just podcasting. Gary Adcock will offer a guide you through the intricacies of all the tools needed for your next project.

Audience: Anyone looking to upgrade or advance their camera and accessory needs, this session will cover a large number of shooting scenarios and a corresponding number of tools to cover a variety of projects from entry level to digital cinema.

Speakers: Gary Adcock

Creative Lighting Techniques

Coming Soon!

Speakers: Douglas Spotted Eagle

Effective Greenscreen Productions

An introductory look at the art of effectively producing and mastering content for VFX. A variety of Onset tools and post-production techniques will be covered, including choosing between using blue and green screen, lighting tips, limitations during capture and the effective keying tools depending on capture format.

Audience: Directors, producers and DPs that need a better understanding of production tools, post techniques and limitations for VFX productions.

Speakers: Gary Adcock

Field Audio Production Essentials

Its enough of a chore capturing audio in the controlled environment of a studio, but out in the field negotiating your audio can be a major challenge. Many people struggle to record the best quality audio because of a lack of understanding of equipment and techniques. Find out how to capture the best possible audio in virtually any environment and compensate for room noise or outdoor complications like wind and weather. Covering microphones, peripherals and techniques, this session will help everyone improve their audio production skills.

Audience: Audio or video people who want a foundation for audio field recording or those looking for tips to improve their results.

Speakers: Douglas Spotted Eagle

Giving it to Post - Making Sure That Your content Makes It Off The Set

From Panasonics P2 and Sonys SxS cards all the way to handling 4K content on CF card from the Red One, The ways to capture in a data centric world can be overwhelming. The first step in the process is dealing on set with the content as it is acquired in its raw digital form. Join us for a look at handling frame and file based workflows so that all of the material captured ends up at the post house.

Audience: Production and Post Production personnel looking for new ideas and techniques for onset and post efficiency with a variety of professional tools.

Speakers: Gary Adcock

Great Sound! All About Microphones

Microphones are the front lines of audio acquisition. There are many types of microphones - some are perfect for specific environments while others are great for a variety of recording needs. Learn about the different types of mics, including some wireless packages, and how they are used for optimal results.

Audience: Audio or video people who want a better understanding of what types of microphones they should use or those looking for tips to improve their results.

Speakers: Douglas Spotted Eagle

Produce Great Video for the Web: Shoot, Edit, Upload

2007 brought an unprecedented explosion of video on the web; its like having a million channels of television 24/7, and offers a lot of eyeballs on your content. This session will deal with how to shoot, optimize, edit, and best format video for the web regardless of the source format. Well also talk about formatting existing video assets for web-destined display.

Audience: Producers, Editors, camera operators involved in web-destined video production.

Speakers: Douglas Spotted Eagle

Shot Composition: In the Field or on the Set

How do you maximize your production value through the camera? Learn how to shoot sequences that will tell your story and will make your editor happy. Choose the right positions, angles, and lenses to build powerful scenes.

Audience: This class is for anyone who wants to understand the camera as a tool for generating strong images and making compelling film/videos.

Speakers: Douglas Spotted Eagle

The Ultimate Video Bag-What you NEED to carry

Certain tools and products are essential for any Video Production Kit, but the gear changes all the time. New products will enhance your workflow and efficiency. Find out what you may be missing. An overview of the gear that is critical to your success, this session is also filled with professional tips and tricks will help you become more efficient as a producer/director/cameraperson.

Audience: Beginning to intermediate videographers looking for the best production tools and the least amount of redundancy in their equipment list.

Speakers: Douglas Spotted Eagle

Tools for the Indie Filmaker

The needs for the Indie filmmaker vary vastly from those used for mainstream productions. Smaller budgets, longer-term projects and unusual locations are common for Independent Productions. Join Filmmaker and Post Consultant Gary Adcock for discussion of the varied tools and techniques for cost effective HD production.

Audience: Everyone that wants have a better understanding of cost effective production tools and techniques.

Speakers: Gary Adcock

Final Cut Studio Editing Workshop

Beyond the Blade: Practical Trimming Techniques for Final Cut Pro

You've spent days and hours worth of time on your rough cuts, and the moment has come to fine-tune your edits. And you use the Blade tool all the time. Experienced editors will tell you there are better ways! This session will teach you how to trim faster and better. Learn how to take full advantage of Final Cut Pro's tools for dynamic trimming, trimming on-the-fly, multi-track asymmetrical trimming, and maintain sync. If you're looking for ways to speed up the editing process, this session is for you.

Speakers: Jeff Greenberg

Controlled Correctionwith Apple Color

Apple Color is a new professional color grading application that allows you to easily experiment with primary and secondary color grade adjustments for SD, HD, and 2K projects. The timeline, color wheels, and standard scopes are similar to what youll find in Final Cut Pro, but in addition, Color adds an intuitive 3D color space scope. Furthermore, you can create a Vignette through the use of a mask for secondary color correction and apply motion tracking to make changes happen exactly when you want them to. This session will dive into this application head first, so you can come out, dry off and try it for yourself.

Speakers: Jeff Greenberg

Creating Great Titles in FinalCut Pro

It's well known among graphic designers and motion graphics artists that Type is one of the most critical and important components of a design. This session will explore using Title 3D in FCP and round tripping to use Motion's extensive type capabilities to create compelling titles for projects.

Speakers: Jim Kanter

Getting it Live: Multicam Techniques

Live events. Music Videos. Even a seminar. Multicam edits can be easy…if you do them right. Avoid the headaches, work with four, nine or even sixteen cameras simultaneously. This session goes over how to intelligently shoot, capture and edit with multicam in Final Cut Pro.

Speakers: Richard Harrington

Keys, Curves and Vignettes: Using Secondaries in Color

Understanding secondaries will change your viewpoint on color correction. Secondaries permit the control of part of a picture based on a key, a vignette or the HSL information. This session will teach you the value and the power of using secondaries to improve your pictures.

Speakers: Jeff Greenberg

Mastering Motion Graphics in Final Cut Studio

This workshop will familiarize you with real-world effects techniques, including filters, layering, composite modes and animating video, graphics and titles. This practical approach to motion graphics focuses on the features of Final Cut Studio that editors and designers need to create motion graphics in their daily work. Focusing primarily on Final Cut Pro and Motion, learn the strengths of the different tools available to you in this robust set of applications.

Speakers: Jim Kanter

Pitfalls of Tapeless Workflows in Final Cut Studio

The ease and simplicity of Apples Final Cut Studio in concert with the low cost of entry for HD cameras attracts a large number of novice film filmmakers to the market, however most are ill-equipped to handle the stringent needs required for a truly tapeless workflow so they will be able to shoot, finish and archive the final project.

Audience: Producers and Editors looking for techniques and insight in understanding tapeless media and its best uses for a Final Cut Studio workflow.

Speakers: Gary Adcock

Retiming Techniques in Final Cut Pro and Motion

Suddenly your client wants to slow the shot down to be like a Sam Peckinpah blood ballet. Next, that other shot isn't funny enough so speed it up like a Benny Hill short. And can you do a speed ramp during that action shot so it can go from full speed to slow motion and back up to full speed again? And you're thinking they're going to look terrible. Or are they? In this workshop we'll look at several tools and techniques that will allow you to become a master manipulator of time.

Speakers: Jim Kanter

Seeing a New Light: Final Cut Pro Color Correction

Color correction isnt only about fixing improper white balance or color temperature, but also about creating a consistent look or style in your scene. Even the most technically calibrated image can be enhanced with Final Cut Pros powerful color correction abilities. In this session, we will show you how to use Final Cut Pros video scopes and range check tools to evaluate your video. You will learn how to use the color corrector filters to improve poorly shot footage, how to perform comparisons to achieve shot-to-shot consistency, and how to do spot correction to enhance specific areas of a shot.

Audience: Perfect for the editor who has to know how to fix (and keep legal) footage inside of Final Cut Pro.

Speakers: Richard Harrington

When It All Goes Wrong: Troubleshooting FCP

Face it. Computers are troublesome. Hard drives break, projects become corrupt, and far too often you're fighting with your system. We will go under the hood of the Final Cut Pro system to better understand how and why it works, the way it works, as well as what to do when it doesn't. Save time and money by fixing the small problems without having to call the experts.

Speakers: Jeff Greenberg

HD Workflow and Tech Essentials

AVCHD Workflow and Integration

The newest kid on the block is small, but growing in stature. AVCHD and its variants are the obvious choice in the future of low-cost high definition. AVCHD is the broadest specification-format ever introduced into the video industry, and it’s a format that all video professionals need to understand.

Audience: Anyone involved in low-cost HD video production or AVCHD integration with other HD formats.

Speakers: Douglas Spotted Eagle

Digital Delivery in HD: The Best Ways to Deliver your HD Media

Media delivery options continue to grow at an astounding rate, making content integration, transfers and conversion more complex than ever. Learn to author and convert video for a variety of High Definition outputs such as HD web delivery, uncompressed HD, optical formats like XDCAM and, of course, Blu-ray. Theres a lot to cover before sending your "finished" to any HD format for delivery.

Audience: Editors, producers, and business owners who want a better understanding of current HD delivery options.

Speakers: Douglas Spotted Eagle

Optimizing the HD Post Production Workflow

An HD Post primer, covering the various HD formats and types of High Definition, whether you are planning to shoot with HDCam or HDV many of the issues involved in starting a HD project with attention to the hows and whys you should be working in HD your next project.

Audience: Everyone that wants to get a better understanding of the requirements of HD acquisition and post.

Speakers: Gary Adcock

Tapeless Production in High Defitinition

We are finally at the point where we can work onset with tapeless tools, however many problems and questions still remain within the acquisition and postproduction workflows. Join Capture Specialist and Post Supervisor Gary Adcock to explore the practical application of tapeless acquisition, its place in a modern production workflow. Insights will cover Professional tapeless techniques for Film and Commercial style acquisition and archiving.

Audience: Production and Post Production personnel looking for new ideas and techniques for onset and post efficiency with a variety of professional tools.

Speakers: Douglas Spotted Eagle

The Full HD: HD Production Essentials

HD Production has come of age. High Definition tools come from a broad and extremely varied background. This session will get attendees up to speed on all HD formats available, where they are used, how they are used, and startup costs involved in the various HD options.

Audience: Anyone looking to get a better handle on the HD formats, AVCHD, HDV, P2 and other HD Cameras, peripherals and workflows.

Speakers: Gary Adcock

Management

Blending the Best of Radio and Web 2.0

In a world of declining time budgets for linear media you have to redefine yourself and your radio station. With bigFM and bigFM.de we find out ways to build up your linear radio brand in a digital surrounding. We developed with bigMusic an interactive online community that leads the brand in the FM world! In our session we will show live how a real-time music community works, how the community votes influence, and how it improves the FM-brand. We will demonstrate how the workflow of a music media house has to change. We give insights to the bigFM way: how to deliver music entertainment to FM, online, and mobile on a daily basis.

Speakers: Peter Beuler, Kristian Kropp

Can't We Just Get Along?

Every organization faces tension and conflict among various work groups and departments. This seminar will address the differences of job functions and personalities between program managers, production, sales staff, and general managers. Jobs require certain personality types for success. There is a difference in type between sales, programming, and management. Organizations can become more effective, productive, and successful when individuals better understand each other and the functions of their job.

At the end of this session, the participant will identify the best personality type for a particular job, whether it be sales, production, programming, or management. At the end of this session, each participant will complete a personality profile to help identify their dominant work style trait(s).

At the end of this session, the participants will learn how to create a more effective team through diversity of personality and job requirements.

Speakers: Sean Joyce

DMB, DVB-H, MediaFlow, UMTS, 3G, MBMS, LTE, HSDPA What Does All of This Have To Do With Me, My Station, or My Audience?

Like it or not, the digital age is upon us. Today, it comes in a form that we didn't maybe quite expect. But rather than dismiss what is inevitable, programmers and managers need to work out the best way for their stations to stay relevant in this ever changing landscape.

In this comprehensive and interactive workshop, digital radio and Mobile TV pro Martin Liss takes us on a tour of all the abbreviations, specifications, and implications new technology brings with it. Now more than ever you need to know where your future audience may be listening or looking for you.

Speakers: Martin Liss

How Perception Drives Radio Listening Behavior: Deeper Insights from Electronic Audience Measurement (Grand Finale Session)

Most savvy broadcasters understand that listeners perceptions of stations drive how they use radio. In other words, whether or not consumers listen to a station is based on what they think of that station and how strong those expectations are.

With exclusive access provided by Arbitron, Coleman Insights completed one-on-one interviews with participants in Arbitron Portable People Meter (PPM) ratings panels in the United States. These sessions were completed immediately after these listeners completed their participation in the ratings panel and the interviewers were furnished with each participants actual listening behavior as tracked by the PPM.

This presentation will help you develop a qualitative understanding of how listeners perceive radio and their listening experience. How do listener perceptions and beliefs about radio compare with their actual listening? What impact does brand strength have on what listeners tune to? Do people listen to stations for which they have low affinity? If this type of listening occurs, how prevalent is it and why does it happen? If it does not happen often, what then are the perceptions that best predict actual listening? By attending this presentation and seeing the extensive video footage it includes, you will be better equipped to answer these and many other questions.

Speakers: John Boyne

Inspiration from European Radio

This session will showcase the fun and creative radio market in Europe. Winning strategies in Europe will be revealed and you will hear the inside scoop on what made the top players succeed.

In Paris there are 40 FM stations and the national networks are making big profits. Best practices examples and successful strategies will be shared.
Moscow has become a creative and exciting market with a huge growth in advertising revenue. Hear about the new innovative formats in the market and what the winners do right.
How do you move from dog to star in midsized markets in Europe? Learn about the strategies used by winning European stations from midsized markets.

Speakers: Peter Waak

Local vs. Network

As consolidation around the radio world increases the size of the major groups this is a session that hits at the heart of the most important programming dilemma. As regulation relaxes formats when is best to remain local and when should we maximise the group potential and Network programmes. There are obvious cost savings to Networking but what are the programming opportunities and risks?

Speakers: Pete Simmons, Mark Story

What the World's Best Managers Do Best

Thanks to modern communications and transportation technology, it's easier than ever to find and adapt new ideas, wherever they originated. Our clients and their advertising agencies do this routinely, but many radio broadcasters have been reluctant to consider great ideas that aren't home-grown. Here's your chance to find out what strategies are building audiences and making money in other countries, and how easy it can be for you to adapt those ideas to build your own local success in your own unique environment.

Speakers: Bud Stiker

New Media

Compressing Audio and Video for Web Deliver

Need to create great looking video and audio that works on a small screen (and has a smaller budget?) Don’t miss this informative class that will share secrets on creating professional-looking video and great sounding audio that works with both podcasting and video-sharing technologies. Learn important steps to plan for success as well as best practices that will improve the look of your product.

Speakers: Richard Harrington

Creating a Graphic Identity for Your New Media Projects

A successful web video connects with the audience and brings them back to watch again. One way to raise the quality of our web video or media projects is through a strong graphical identity. This workshop focuses on techniques using desktop graphics tools as well as some essential design ideas. Learn what works (and what doesn’t) on the smaller screen.

Speakers: Richard Harrington

Effectively Using Social Media

Social networks are inextricably woven into the fabric of podcasting - the audience expects social components to their experience, and in this session, you'll learn the steps you'll need to take to add comments, ratings, profiles and communication about and between your listeners, building time spent on site and time spent listening to your episodes.

Speakers: David Lawrence

How to Attract a Target Audience to Your New Media Productions

Many great new media programs need more listeners and viewers, and gaining a target audience is key to getting sponsorships. How do you gain the right audience with little or no money? How do you do so without spending every free minute you have on your efforts? At this session, learn valuable techniques to build your audience build their loyalty and build the word of mouth "buzz" about your new media effort. Learn free ways to promote. Learn how to be a part of new media's "promo" sharing network. Begin to leverage social media sites to build listeners and promote episodes. Take advantage of free "virtual world" advertising to reach an entirely new audience. Implement effective contests and participative promotions to create excitement to generate new audience, and the right audience at that.

Speakers: Paul Vogelzang

Using Blogs to Promote New Media

In this session you'll actually learn how to build a blog using WordPress. This will be a step-by-step approach that shows you everything from creating the blog, RSS feeds, and more. You'll also learn how to play your audio and video content right inside your blog.

Audience: All new media producers who need to build their first blog or enhance their existing blog.

Speakers: Richard Harrington

Podcasting

Decontructing an RSS Feed

RSS, or Real Simple Syndication, is the unsung hero of podcasting technology, working silently and cleanly behind the scenes to get your episodes to your listeners and viewers. But do you know how it works? How to fix it if it breaks? You will after this in-depth look at the world of RSS.

Audience: Podcasters who want to understand the structure of RSS and fine-tune their delivery mechanism.

Speakers: David Lawrence

Fine Tuning Audio for the Audience's Ears

Now that you've got a few podcasts under your belt, this session will show you how to maximize the beauty of the sound you put out. Learn how to create a better listening environment for your audience, lengthening their stay with you as a subscriber.

Audience: Podcasters who care about and want to increase the quality of the sound of their episodes.

Speakers: David Lawrence

Podcast Partners — How to leverage Partnerships to Build your Audience

In order to get your message heard online, it's important to regularly create compelling content for key partners, so that it is relevant to your audience and theirs. But what does it take to break through the noise, attract your target audience and keep them coming back again and again? In this session you'll discover three crucial ingredients for creating effective content that builds a large and loyal audience. The right balance of all three ingredients brings exponential success. Yet most show producers neglect at least one (and often even two) of the three ingredients. Using examples from successful podcasts and online content creators, Paul will demonstrate how to incorporate all three principles to form the right balance for your show.

Speakers: Paul Vogelzang

Producing Audio Podcasts: Key Lessons Learned

Before you make money from your content, you have to be able to create and produce consistent and compelling material. As an emerging new media creator, how do you begin to change your thinking from simply a "podcaster" to that of a producer? What is a producer anyway, and how do you consistently produce great content? In this session, Paul Vogelzang, creator and producer of MommyCast, and now MommyCast.TV, will look at how you can begin taking your audio content to the next level by thinking of yourself as a new media leader from the MommyCast case study, and the lessons learned from 3+ years of hard work.

Speakers: Paul Vogelzang

Producing Video Podcasts: Key Lessons Learned

Podcasting has arrived, and offers production professionals an exciting new venue for broadcasting to new media audiences. However, too often when planning for professional podcast productions, delivery methods and formats are taken for granted. This session will discuss proven techniques and methodologies for video content, which will differentiate professional podcasts from the multitude of amateur content that is currently flooding the online broadcasting arena.

Speakers: Richard Harrington

Programming

Back to the Roots - It's Time to Learn from Europe or Why We are Not Scared of iPods

This presentation was inspired by last two NAB's in Rome & Barcelona and its excess of topics addressing issues which most radios face today: the new 'threat' in the form of new media such as podcasts, webcasts, and social networking. We address the lack of what we see as real programming issues faced these days in this part of the world a lack of topics on what radio was originally meant to be - a source of entertainment for people who expect more from radio than just music.

This presentation is about how to create content, how to create excitement, how to create outstanding and exciting on-air promos & games, how to make company for people who tune to radio to find company and entertainment. Most of all, it's about how to create an emotional connection to the radio. All these things an iPod cannot provide and can never replace. It's about live contact, it's about human warmth, it's about closeness and togetherness. It's about what we see as a future for radio - getting back to the roots - to what radio was originally meant to be. We believe radio like that will survive and radio like that can not be replaced; we believe and know from our experiences that radio like this can earn lots of money.

Speakers: Ivan Antala , Nik Goodman

Become Famous for Giving a Damn, the Biggest Missed Trick of All! (Grand Finale Session)

Women - they are the key influencer in most households, they're more in touch with their emotions, and when it comes to tapping into their psyche, most music radio stations haven't even scratched the surface.

Hear how radio stations who give a damn have developed strong strategic partnerships with organizations such as Children's Miracle Network, increasing their community profile and lifting ratings & revenue. Hear how the real art of storytelling - delivering spine tingling audio - can differentiate you from the pack. Become famous in your market by making the decision to go big on your public service commitment.

After 6 years and raising five million dollars, hear how one radio breakfast show has set the bench mark for compelling emotional content. Understand how as a presenter it's not about just reading the scripts but being completely immersed in the stories that involve your listeners.

Speakers: Erin O’Malley, Steve Reynolds, Margherita Taylor, Ian Walker

Podcasting - The Maturing Platform

This session looks at how podcasting has moved to the next level following the initial trials and launches of recent years. Some of the topics under debate by the panel and delegates will include the most popular genres, how niche-casting super serves consumers, the development of video podcasts, and monetising the market. The panel will consist of a cross section of podcast content publishers and platform owners.

Speakers: John Hirst, Sarah Prag

Presenter Confidential

Coming Soon!

Speakers: Deanna Hallett

Programming in Diversity - Lessons from Talk Radio 702 in South Africa

This presentation will look at the challenges of programming a talk radio station in diverse market. Rather than targeting an element of that market [e.g. a 'black' audience or a 'white' audience], 702 has managed to reach a diverse audience. The success of 702's particular style of talk radio will be of interest to programmers from other radio stations that target diverse audiences in other countries.

It will also look at how the radio station plays an active role in its community as well as making a difference in the lives of its listeners.

Speakers: Alastair Teeling–Smith

The NAB London Interview

Tony Blackburn is a living legend in the UK. He has become one of Britains best-loved celebrities through his radio presenting and TV shows.

In an outstanding broadcasting career spanning nearly 45 years, Tony inspired the cult of the radio DJ and has been presented with 36 national awards including, in 1989, the Sony Gold Award for Outstanding Contribution to UK Radio.

After being a pirate DJ in the mid 1960s, Tony became the very first voice on BBC Radio One in 1967 and the first personality DJ to awaken Britain every morning. He became synonymous with BBC televisions highly-rated Top Of The Pops in the 1970s and 1980s and won a whole new generation of millions of fans when he was victorious in the TV reality show Im A Celebrity Get Me Out Of Here!

He is now one of the star presenters on Smooth Radio throughout the UK where he says hes never been professionally happier.

The current Radio One breakfast show DJ Chris Moyles describes Tony as brilliant: He keeps a style of radio alive that too many other people have forgotten hes one of the best DJs Britain has ever had.

For this session, Tony will be in conversation with Paul Chantler of United Radio Consultants and will talk about his amazing life on the airwaves, the highs, the lows and give an insight into the secrets of his longevity and success.

Speakers: Tony Blackburn, Paul Chantler

Webcasting, Net Radio, and Net TV

Experts from the International Webcasting Association will discuss the steps involved in producing a successful webcast. Their experience in delivering audio and video live and on demand over the Internet is unprecedented. Their tips and advice will give confidence to anyone planning to do a webcast now or in the future. Topics will include Capture, Encode, and Deliver using formats from Windows Media to Flash.

Speakers: Daniel Harris, Oisin Lunny, Alex Wolfe, Emma Woods

Sales and Marketing

5 Promotions that Will Boost Your Ratings

Radio is competing in a market where audiences are bombarded by various stimuli and an ever-increasing choice of alternative sources of entertainment. Radio has in fact become diluted and it is becoming increasingly challenging to stand out in a cluttered environment. This is exacerbated by the fact that often stations seem to be playing the same ten songs, and most presenters are sounding alike. The pressure for Programme Controllers to come up with fresh ideas is greater than ever. No matter what platform, format, or country, fresh ideas are a must.

In this session I will go through five successful promotions that my station ran over the past two years. These promotions can be easily duplicated by large and small stations alike. This entertaining visual session will include footage of the promotions as well as a step-by-step explanation of how they were executed to achieve maximum benefit.

Speakers: Terry Farrugia

Branding and Brand Extension

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Developing an Effectiveness Currency for Radio Advertisers

The Internet has changed peoples expectations of accountability from media and this is affecting radio more than most. Currently, radio is rarely measured, and when it is, poor results are blamed on the medium rather than the creative content of the commercials, leading to high churn in the medium.

In response to this, the UK RAB has developed and launched RadioGauge an ongoing research study that aims to provide an accountability measure to a broad range of radio advertisers, demonstrate how campaigns have performed relative to those of other advertisers, and relate campaign performance to creativity.

This session will explain the background to RadioGauge, reveal results to date, and explore how it may evolve in the future.

Speakers: Mark Barber

Do You Know the Guy? Database Marketing for Radio's Intended Audience

Coming Soon!

Speakers: Klaus Becker, Wayne Clouten, Carsten Neitzel

Fan-Tastic - How Emotion and One Creative Idea Can Build a Full Campaign

In this hands-on, interactive, participatory session, you will learn the how the importance of emotion is more vital and relevant than ever for radio/audio creative. Xhang Creative founder Doug Zanger shows you The Fan and how it is used to help build the foundation of a creative campaign that utilizes multiple platforms, using radio and audio as its core.

Speakers: Doug Zanger

Tell Your Clients to Stop Talking About Themselves

This is a hands-on crash course for the busy sales department on how to improve the quality of the radio commercials. Radioguru Palle Bo will give you a concentrated shot of inspiration and a reminder about what radio does best, and learn why letting the advertisers just brag about themselves is a truly horrific idea. You will also be given a wide range of practical tools, which will help the advertiser develop better and more efficient spots. In short you will learn how to produce radio commercials that sell and do not drive listeners away from the radio station.

Speakers: Palle Bo

The Best Return-On-Investment for Advertisers? With Radio, Of Course!

Today it is no longer simply about buying a 30 second spot, but rather a matter of guaranteeing a communications effect. Radio has an important role to play toward building a brand and driving sales especially within a cross-media campaign. Convincing advertisers especially from FMCG brands of the return on investment that radio can bring, that is the true challenge that European radio sales houses continue to face on a daily basis.

This panel brings together European sales house executives from major radio markets and will present case studies on the strengths of radio as a creative advertising medium which offers undeniable uplift to any brand. Participants will gain practice-oriented insight and acquire concrete tools allowing them to rethink how to increase their share of the advertising pie!

Speakers: Wilfried Sorge

Sunday Session

Where Next for Radio - Signals from the Future

What will drive the future of radio? Global futurist and award winning keynote speaker Rohit Talwar argues that key global trends, issues, and developments could have as much influence on what radio will mean to us in 2020 as the underlying technology developments. In this fastpaced interactive session Rohit will explore the latest global trends and key developments and opportunities for radio to help us develop powerful and inspiring visions of the role of radio in 2020. He will challenge us to think about:

Key global trends, issues, and drivers shaping the future
Visions and implications for the future of radio
Grand Challenges for the planet what role can radio play?
Using future insights to drive innovation in radio

Speakers: Rohit Talwar

The Leadership Forum

TBD

Coming Soon!

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Workshops

Radio on the Move – Developments and Challenges of Digital Radio in Europe

Digitisation of radio is – apart from very few countries – still stagnating at a very low level or even at a trial stage. Especially in continental Europe, radio is mainly still an analogue medium. DAB, the standard originally designed to replace FM is, arguably apart from the UK and Denmark, not a success story and DAB implementation has been stagnating for several years now. But other standards and systems are also far from succeeding.

The session provides an overview of the digital radio platforms available to broadcasters, with discussions focusing on cost, efficiency, business models, consumer interest, and quality issues.

Speakers: Nigel Fry, Klaus Goldhammer, Quentin Howard, Hal Kneller

Other

Breakfast

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Breakfast

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Happy Hour

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Keynote: Award Winning Feature Film Editor

Coming Soon!

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London Oktoberfest

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London Oktoberfest

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Networking Break

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Networking Break

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Networking Break

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Opening Party

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